Monday at Cavalli
- Meetings Are a Design ProblemKevin M. Hoffman
Best practices for the web are ever evolving, but the meetings supporting that work sadly haven’t changed much at all. At the core of every meeting is a group of human brains, and against the breakneck pace of mobile device releases, those brains have not evolved in the slightest. We can address this constraint by treating meetings like a design problem.
Every web team has a simple core curriculum of a few kinds of meetings. Each type has common mistakes, unique opportunities, best approaches, and remote work implications. Kevin will explore how each of these meetings is an opportunity to do your best work, with plenty of examples you can start using as soon as you get back to your desk.
- Storytelling at Scale: Shaping Change through ResearchEmma Craig
There’s more to user experience research than methodologies and studies that gather context, and you don’t need to be a researcher by trade to access this realm of work. The real opportunity for UX Research to have an impact lies in how we share the insight and context we uncover. By tapping into the innate storyteller in every one of us, organizations can scale research and affect user-driven change, even without a research team.
This talk is about how stories stay with people, create a common language, and live beyond the years of the storyteller. It dives into the intricacies of understanding both user and team, to effectively share the context gathered with consideration to time and method.
Ultimately, this talk is about fulfilling the most impactful part of research: telling the user’s story and allowing them to create an impact.
- Coffee Break
- Eight Steps To The Epiphany: Principles For Designing Effective Innovation ExperimentsTendayi Viki
An important part of innovation is running experiments. At the heart of this practice is the understanding that no product should be launched at scale before its business model is tested and validated. However, most innovators struggle with running experiments in a consistent way. How do they identify their assumptions? How do they set minimum success criteria? How do they get out of the building and get meaningful data? How do they use data to generate insights and make decisions? This talk presents eight key steps that innovators can follow to design great innovation experiments.
- Let's work together!Brad Frost
Nobody works alone in a vacuum, and successful work hinges on how well a team communicates and collaborates with each other. This talk will explore many methods, tools, and techniques teams use to produce great web experiences.
- How do front-end development teams make sure they write clean and consistent code together?
- How do designers ensure colors, typography, and other design elements are used correctly?
- What deliverables should be created in an effective web design process?
- How are decisions communicated with the team, stakeholders, and the broader organization?
There are no “right” answers to these questions, but this talk will cover some important principles and helpful tactics to help your team make great work together.
- Impact and Design CultureMichelle Morrison
By definition, culture is the manifestation of collective human intellectual achievement. In the design world, culture is not your color pallet or your preferred typeface.
Design culture is the result of how you act on your values and beliefs. In this talk, I will discuss the phases of building design culture in startups and tech companies using examples from companies like Square, Facebook, Airbnb, IDEO, and Twitter.
I will discuss the responsibility of designers and the beliefs and behaviors that drive impact through design. By the end of the talk, you will have a sense for how get started with identifying and cultivating design culture in your own company or team.
- Designing with wordsMindy Gold
Sometimes looking pretty just isn’t good enough. As a UX Content Strategist, I create products that feel like real conversations, and you can too.
In this talk, we’ll learn about the new design discipline that deals almost exclusively in words (you aren’t super great at using Adobe products? Me neither!) and how to use some content principles to make your audience feel understood and at home every time they come back to you.
- How to fail at designSebastiaan de With
In a world where people primarily focus on their successes, Sebastiaan de With opens up in an honest talk about the crucial mistakes he made in his design career and how it made him the designer he is today. From immortalized mistakes at Apple to missing out on designing a billion-plus dollar company product, the journey is an educational and hilarious one.